NWK Media

Stuart McGinn runs a media company that specialises in web design. The company was started in October 2005

The Challenges

Stuart was working hard on his business and producing good websites but felt he would benefit from some professional mentoring to ensure the company was moving in the right direction and his objectives for the company were going to be met. Stuart hoped that the mentor could help with the promotion and introduction of a pricing policy for the business.

The Support

The mentor suggested making a number of changes to the business and the way it was promoted. This included encouraging Stuart to network more and promote the companies name to a wider spread of clients.

The company was positioned as a professional company run by experts who could produce excellent results from websites. Rather than just a web design company, the company the company promoted itself on being able to optimise sites correctly so they would feature well on the search engine rankings. A new pricing structure was introduced that made the company more efficient in processes and structure whilst still offering clients excellent value for money and enabling Stuart to spend more time developing the business.

The Results

Through networking and other promotional activity, new clients have been added to the portfolio. Improved processes mean that sites can be produced quicker and more efficiently whilst still giving an excellent service to the clients. The company promotes itself as providing a professional design to install confidence in customers. Stuart says: "The Edeal mentor has transformed my company, making it more efficient, we now have a full order book and I'm really enjoying what I am doing".

NWK Media has been approved by East Sussex Trading Standards and achieved the Buy with Confidence mark.